Classic Fm | Waitrose

Waitrose

Waitrose buyers are experts in their field and they seek out the best sources of the best quality food including unusual ingredients that can't be found in other supermarkets. Much of their time is spent with the farmers, growers and suppliers, building relationships based on trust and respect. Wherever possible Waitrose's buyers buy British. Increasingly, they are also sourcing local produce from small growers and suppliers close to individual Waitrose stores.

Waitrose cares about providing value for money and every week they check the price of selected everyday items - like bread, toothpaste, milk, etc - against those in other supermarkets, to make sure you're getting consistent good value for money. Waitrose Price Commitment is a promise to continue bringing you quality food that is honestly priced and so represents excellent value. And on top of this, you'll find a fantastic range of promotions in store every week.

Service is also very important to Waitrose and they are delighted to have been voted Britain's Best High Street Retailer at the Which? Awards for two years running in 2008 and 2009.

A key reason for the commitment to great service is that fact that unlike other major supermarkets, Waitrose isn't owned by shareholders and the City. Instead, as part of the John Lewis Partnership, it's owned by everyone who works for the Partnership. (That's why Waitrose staff are called 'Partners'.) And every year they share the profits that would normally go to shareholders. As you would expect this produces an extraordinary high level of committment amongst those who work in their stores. Waitrose Partners are interested in what they do and they're knowledgeable about what they sell. And the friendliness and helpfulness that their customers so often remark upon isn't really surprising when you realise that the Partners you meet in your local Waitrose do, in effect, own the store.

Waitrose. Everyone deserves quality food.

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